Iconic London

Iconic London is a makeup brand that is based out of the United Kingdom. All of their business is conducted online, and their rise to popularity can be majorly attributed to their use of Instagram and Instagram Influencers. Through Instagram, Iconic London has shown the quality of their products by allowing Instagram Influencers to showcase various Iconic London makeup products in their beauty tutorials. Short videos and incredibly appealing photos have allowed Iconic London to create a huge following in a short amount of time. Instagram and beauty influencer Kim Kardashian has used Iconic London’s illuminator in a recent makeup master class that she hosted. Kardashian exposed the new brand Iconic London to millions of her followers who may not have ever seen this brand otherwise. Iconic London does most of their marketing through Instagram, and uses influencers as a method of marketing and advertising as well. Instagram Influencers will use the product and give a short review based on their experience. Because Iconic London does not have a store-front, their online presence is crucial to a successful brand performance. I have been impressed by Iconic London’s Instagram presence, enough to spend close to $300 on an array of their products. I usually go to Sephora, but it would be nice to have one makeup brand that is reputable and high-quality to find everything I need, and Instagram has highlighted Iconic London as an online brand that could be just that for a lot of people. 

You can find the Iconic London Instagram here, and their main website for purchasing here.