Katy Hearn Fit

Katy Hearn began using the social media platform Instagram as a method of personal accountability on her fitness journey, and as a way to connect with others who were as committed to fitness as she was. What started as a hobby and a personal interest documented through Instagram photos, turned into an extremely successful brand that has attracted millions of followers and supporters. Katy began attracting attention after creating a separate Instagram account that was strictly for fitness related posts, and realized that her following was larger than she expected. After realizing that many people were coming to her for fitness advice, she became a certified personal trainer in 2013. Since then, she has turned her name and used her Instagram "katyhearnfit" to drive a wildly successful business. Katy uses a combination of Instagram, and her own website, to market and allow people to purchase fitness and diet plans that she has personally created. Katy does seasonal eight-week long challenges, that include a complete workout and diet guideline, along with free instructional videos posted to Instagram to support the workout guide. Fitness challenges are becoming increasingly popular, but Katy's challenges are so popular that her website nearly crashes every time she launches a new challenge due to the sheer amount of followers attempting to purchase. She has had to limit the amount of challengers she accepts, as she provides personalized coaching support as well. During the eight-week challenge, Katy consistently uploads instructional videos, and supportive photos to encourage all of her challenge members to stay positive and motivated throughout. At the end of the challenge, a winner is announced on Instagram, and all 1.7 million of her followers are shown the challenger winner's before and after photos. Katy has expanded her brand from online challenges to opening up her own gym, named the "Katy Hearn Gym." Katy recently got married, but has kept her name on all social media as Katy Hearn because her name is her brand. I've personally done three of Katy's challenges, and have had incredible results. I find her to be an inspiration in several different ways, and recommend her challenges to everyone! 

You can find Katy's instagram here, and all of the challenges currently available on her website here.